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Thursday, June 01, 2006

 

4 Ps of marketing

The 4 P's of marketing
Product
Price
Place
Promotion


Product refers to the goods and services you offer to your customers. It includes packaging design, branding, trademarks, waranties, gurantees, product life cycles and new product development.
Price refers to how much you charge for your product or services.
The price determinants includes customer's demand, product, other products offered and the competitive environment.
Place covers the physical distribution of goods.
Promotion encompasses personal selling, advertising and sales promotion.


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