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The 4 P's of marketing
Product
Price
Place
Promotion

Product refers to the goods and services you offer to your customers. It includes packaging design, branding, trademarks, waranties, gurantees, product life cycles and new product development.
Price refers to how much you charge for your product or services.
The price determinants includes customer's demand, product, other products offered and the competitive environment.
Place covers the physical distribution of goods.
Promotion encompasses personal selling, advertising and sales promotion.


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An angel investor is an affluent individual who provides capital for a business start-up, usually in exchange for ownership equity. Unlike venture capitalists, angels typically do not manage the pooled money of others in a professionally-managed fund. However, angel investors often organize themselves into angel networks or angel groups to share research and pool their own investment capital.
Angel investors are often retired business owners or executives, who may be interested in angel investing for other reasons in addition to pure monetary return. These include wanting to keep abreast of current developments in a particular business arena, mentoring another generation of entrepreneurs, and making use of their experience and networks on a less-than-fulltime basis. Thus, in addition to funds, angel investors can often provide valuable management advice and important contacts.
In Singapore, there are many angel groups such as Bansea, who can assist you in your financing.

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